Mounties Health & Fitness

Brand strategy, visual identity, marketing collateral, digital front-end, interior fit out & brand guidelines.
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Whilst at TNG, I lead the creative and delivered a cohesive rebranding package, covering digital ads, a print campaign, wayfinding, and in-house stationery. The result? A visually appealing and inclusive fitness environment that resonated with the Mount Pritchard community, marking a successful year of health and wellness under the Mounties Health & Fitness banner.

The rebranding focused on animated gradients, visually representing the constant ‘flow’ and ‘movement’ of fitness activities. The chosen gender-neutral colours and inclusive tone of voice, infused with a touch of humour, aimed to make everyone feel welcome.