FLO Northbridge

Brand strategy, Visual Identity, Advertising, Social Media Marketing and Digital / Print Collateral
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Situated on the edge of bushland, this development reflects the flow of its natural environment: from the energetic flow of the nearby creek, to the contours of the valley landscape.

Executed while working at TNG, my creative idea explores this concept of flow both literally and metaphorically, pulling inspiration from everything from rivers and streams, to the Eastern philosophy of Qi and zen gardening.