Event Branding
2017
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The following concept was developed for Life Instyle Sydney 2017. After working with the team at Life Instyle for many campaigns, it was evident that this particular campaign needed to differ from the rest. With the show under some pressure from a decreasing market, the push for something really bold and different was paramount.
The trend forecast specified the use of neon colours, set off on dark backgrounds along with a heavy reference to the tropics. This concept was designed to really jump off a page and really try to invoke some interest to entice buyers to visit the show.
The following concept was rolled out over all print and online media as well as all social media channels.